How much Gross Profit is your Leadership team leaving on the table?
Many business leaders grapple with the dual challenge of aligning core functions and adapting to unpredictable market shifts, often depending too much on market cycles for profit. At The Strategy Segment, we help business leaders transform siloed functions into cohesive teams. Our approach enables them to devise and execute strategies that optimise gross profit and cash flow, fostering sustainable growth amidst the constantly evolving market landscape.
Core opportunities
How can I boost our core leadership team's capacity to adapt and succeed in competitive, dynamic marketplaces?
The Strategy Specialist
Sharpens competitive strategy and core leadership team performance with a focus on increasing collaboration for gross profit growth - in person and customised solutions.
Core Services
The Strategy Room
Enhances leadership performance and business profitability in dynamic markets through immersive online programs led by Chris Cooper.
Learn moreThe Strategy Segment
Drives strategic innovation and fosters cross-functional collaboration with engaging video podcasts featuring innovative visual frameworks and models.
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About Chris
Chris is the founder of The Strategy Segment, bringing together over 30 years of expertise in strategy, finance, and change management.
After qualifying as a Chartered Accountant, Chris sought to broaden his understanding of business beyond finance. His journey led him to roles in strategy facilitation and change management, where he discovered that integrating these disciplines with finance could drive sustainable business performance.
Influenced by The Fifth Discipline Fieldbook and Business Model Generation, Chris embraced greater visual and whole-of-business approaches to innovation and growth over traditional static, text-heavy and fragmented methods. Chris has adapted this approach to consult across various industries, serving private companies, public corporations, non-profits, and government entities.
Chris’ ability to combine visual thinking, financial insights and change management has transformed business outcomes for profit, non-for-profit and start-up businesses effected by extreme price competition, significant debt obligations, legislative changes, insolvency, political and economic uncertainties.
A passionate sports fan, Chris likens businesses to sports teams, which thrive by uniting under clear, strategic and tactical game plans to navigate competitive and dynamic operating environments.
Chris’ clients benefit from his ability to quickly assess the strategic and commercial implications of particular scenarios and create approaches for navigating through them intact.
Mission
We help businesses bring their strategies to life and keep them alive through collaborative, creative solutions that connect teams and drive meaningful results.
Who i work with
I work with business leaders—from business owners and CEOs to Sales, Marketing, Production, Operations, and Finance executives—across startups, SMEs, and larger organisations.
Core team integration that drives gross profit
- Group interventions to unblock management behaviours limiting financial performance and strategic development
- Development of joint systems and processes across sales, production and finance to elevate gross profit
- Establish joint management / union projects to reduce operating costs and increase gross profit
- Organisation restructuring to support business growth strategy
Strategic and tactical innovation
- Facilitation of business strategy retreats for small, medium and entrepreneurial businesses across many industry sectors and government departments
- Strategy Room design and development
- Value proposition design for product development, marketing and tender proposals
- Scenario and contingency planning including COVID related risk mitigation strategies
Financial metrics that make strategic sense
- Chief Financial Officer engagements for small, medium and entrepreneurial businesses across many industry sectors, foreign subsidiaries of international businesses, private and listed companies
- Integrated strategy and financial modelling to support debt and equity funding
- Cost and pricing optimisation engagements, revenue and profit enhancement reviews
- Business turnaround of directional drilling and software consulting businesses
Speaking engagements
- MBA level lecturing in Organisational Change & Development
- Stress Testing Your Value Proposition
- Standing Out In A Competitive Market
- Strategies for Managing SME Business Growth
- Unblocking Growth Constraints
- Is Your Business Model Aligned to Your Goals?
Core Services
Growing Competitive Core Management Teams to Drive Sustainable Gross Profit
In Person Consulting
Facilitation
Online Coaching & Training
Mentoring
Speaking Engagements
Core team integration that drives gross profit
Business leaders often unlock more substantial value by enhancing interactions among core leadership roles, rather than isolating their focus on functional expertise. In the absence of collaborative synergy, even stellar functional performance can leave substantial business potential untapped.
Our consulting services and the online Gross Profit Collaboration Program are designed to systematically engage and transition siloed functions into cohesive, cross-functional teams. Through a systematic and layered approach, business leaders develop robust systems and processes that establish and strengthen internal supplier-customer relationships across Sales, Operations, and Finance towards Gross Profit, which serves as a common metric of success.
Positioning Gross Profit as the pivotal metric, this practical approach aligns the actions of the core leadership team to optimise the use of resources on a more sustainable basis, ensuring that jointly generated profits are sufficient to cover overheads, capital expenditures, dividends, taxes, and debt management. By doing so, it empowers leaders to implement and sustain growth strategies effectively within their businesses, leading to lasting improvements in operational efficiency and profitability.
Strategic & tactical Planning - The business strategy room
In today’s business environment, marketplaces have evolved from relatively predictable arenas to dynamic and often unpredictable battlegrounds. This transformation demands not only a responsive but also a continuously adaptive strategic approach. Traditional static strategies, characterized by their rigidity, reliance on outdated assumptions, and dense, text-heavy documentation, prove inadequate for navigating the complex, fast-evolving challenges of modern markets. Such strategies lack the flexibility needed to swiftly adapt to new conditions, often rendering them obsolete in the face of sudden market shifts.
To stay competitive, businesses must adopt a more agile and ongoing strategic practice, utilizing visually based approaches. Visual tools enhance comprehension and retention, foster effective communication, and facilitate collaboration across teams. By integrating visual strategies, businesses can better map out competitive landscapes, anticipate changes, and pivot quickly—turning potential disruptions into opportunities for growth.
Finance may speak in numbers, but strategic vision unfolds visually, akin to a coach sketching game plays. Our dynamic visual frameworks transform your Business Strategy Room into a hub for agile, comprehensive tactical and strategic planning. This method not only sharpens your team’s understanding of the marketplace but also directly enhances your revenue and gross profit sustainably.
We tailor strategic planning solutions specifically for your business needs, focusing on outcomes from start to finish. Our service encompasses a comprehensive approach from pre-event preparations to post-event actions, ensuring your leadership team stays focused and effective in implementing the plan to achieve tangible results.
Financial Metrics That Make Business Sense
Effective financial management requires understanding the link between profit and cash flow, especially during high-investment periods. Overestimating internal management team capabilities can lead to liquidity issues or even insolvency.
We integrate insights from Sales, Marketing, Operations and Finance managers into a commercially focused multi-year 3-Way financial modelling process. This ensures sales and marketing targets and operating capacity align with profit targets, cash flow obligations, and shareholder expectations, while matching business growth to borrowing capacity over time.
The Strategy Room
We offer two transformative online programs: the first focuses on enhancing core leadership team collaboration to drive gross profit growth, and the second revolutionises strategy creation, communication, and implementation using visual tools, tailored for adapting and succeeding in today's dynamic markets.
Gross Profit Collaboration Program
Building on the need for agile and visual strategic practices in today’s unpredictable marketplaces, the aim of this program is to enable business leaders to transform siloed business functions into synchronised, high-performing teams. Participants engage in interactive exercises that provide them with visual tools and strategies to enhance team dynamics, drive cultural shifts, and increase profitability. The program includes:
Get In TouchStrategic Insights and Tools: Hands-on visual tools to enhance team cohesion and profitability.Improvement Roadmap: A visual step-by-step guide to building coordination and integration among core leadership teams.Enhanced Profit Focus: Visual strategies to foster collaboration and maximise gross profit.Change Management Skills: Practical skills and visual aids for leading sustainable transformations within leadership teams.Business strategy innovation program
As market dynamics evolve rapidly, rendering traditional strategies obsolete, this program equips business leaders with the skills to develop ongoing, customer-focused strategies that outpace competitors. Through a visual, interactive approach, leaders learn to design, communicate, and implement adaptable strategies that ensure organisational alignment and prompt action:
Get In Touch- Interactive Visual Frameworks & Models: Hands-on visual tools to dynamically map scenarios, allocate resources, convert opportunities into projects, and manage risks effectively.
- Real-World Application: Actionable techniques to apply these visual frameworks to real-world business challenges.
- Clear, Unified Communication: Techniques to deploy strategies using a common visual language, enhancing alignment across the business and speeding up decision-making processes.
Get in Touch
Get in touch to explore how we can work together to tackle your business challenges with practical, results-driven strategies.
Advanced Insights & Exclusive Content
Strategy Innovation | Core Leadership Team Collaboration | Financial Insights on Growth
Video Podcast | Audio Podcast | Articles